JP MORGAN CHASE

New York, NY

Senior Associate Social Media Communications     

December 2018 - Present​

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•  Manage Chase’s Line of Business partners to develop social media strategies that meet business goals and communication objectives

• Partner with analytics, media team to establish measurement plans adhered to social media marketing programs

• Manage chase’s relationship with social channels partners to partake in first-to-market opportunities and inform ad product innovations

• Advise internal Chase partners on social media best practices related to creative, media buying, and emerging ad products.

• Partner with internal analytics team to develop complex measurement solutions to paid media campaigns

• Develop organic social strategies to complement paid media campaigns 

 

LIKEABLE MEDIA                                             

New York, NY

Social Account Manager     

September 2017 - November 2018

                                        

• Managed social media marketing creative campaigns and strategy for clients across CPG, entertainment and supermarkets - for both the Hispanic and General market. 

• Lead client relationships working with internal and external partners.

• Developed multicultural strategy/planning for Bimbo USA Bakeries for the Hispanic market.

 

CASANOVA/McCANN                                               

New York, NY

Associate Social Media Manager     

June 2015 - February 2016

                                             

• Successfully spearheaded Denny’s Holiday Campaign “Camels vs. Reindeer 2.0” expanding the campaign via owned and geo-targeted content, driving over 13M impressions, including +2M views for the two and half month campaign

  • Campaign v2.0 videos increased 31.70% in social media shares, 54.7% comments, and 50% impressions compared to the previous year’s campaign

  • The campaign drove website traffic with over +4K unique visits to the campaign landing page from social media posts

• Conducted social media listening using Crimson Hexagon to track consumer engagement and draw conclusions about user data

• Managed influencer, Eh Bee Family, campaign for Denny’s garnering over 600K viewS

 

360i                                                                                                         

New York, NY

Social Media Graduate Intern                                      

September 2015 – December 2015

 

• Managed daily community management for Pernod Ricard USA, Absolut Vodka, Chivas Regal, Jameson, Kahlúa, Nestlé, Lean Cuisine, Coffee Matte clients across various social platforms, such as Facebook, Twitter, Instagram and Tumblr

• Analyzed and conducted monthly reports and insights using social platform analytics as well as, Sprinklr, Radian6, Sprout Social providing key learnings and recommendations for future content optimization

 

Univision Communications, Inc.,                                      

New York, NY

Digital Ad Sales Graduate Intern                                                  

June 2014 - August 2014

    

• Developed post-campaign delivery reports for all World Cup 2014 digital media

buys for over 70 campaigns, totaling $31.5M

• Monitored campaigns to ensure delivery of all traffic and performance goals utilizing DoubleClick and Freewheel

 

Estee Lauder Companies                                                           

Miami, FL

Clinique Marketing Administrator                                        

February 2012 - October 2012

 

• Led cross-functional team responsibilities, which ensured 150+ stores received merchandising and marketing materials across the Americas region. Approved print, and digital materials adhered to Clinique brand guidelines

• Presented promotional strategy, event, and visual merchandising guidelines to internal and external stakeholders

 

HBO Latin American Group                                                    

Sunrise, FL

Consumer Marketing Coordinator                                              

June 2010 - February 2012

 

• Led the execution of consumer and social media marketing projects, keeping the focus aligned with TV programming calendars and channel highlights

• Developed social media reports to help inform and develop social media strategies

• Supervised the development, and execution of pan-regional consumer marketing campaigns for HBO/MAX brands in Brazil, Mexico, Colombia, Chile, Venezuela, Peru, Argentina, and more