WORK
Denny's
Camels vs Reindeers 2.0
Denny’s wanted to connect with the US Hispanic audience on a deeper level. To do so, we created a weekly series based on the idea that there could be secret beef between Santa’s reindeer and the Wise Men’s camels. We used Facebook’s retargeting capabilities to reach users that had seen our previous videos, capitalizing on the sequential nature of the series and exceeding engagement rate benchmarks
Results:
• Facebook videos received over 10M impressions and 1.5M views with an average of 184 comments and 444 shares from the entire campaign
• Twitter dark posts reached about 227,153 views generating awareness
• Fans were excited and hooked on the episodes. They are asking for more rounds. Many fans are also asking for Camels vs Reindeer movie
Bimbo Bakeries USA
Table Talk Video Series
Bimbo USA wanted to connect with the US Hispanic audience on social media during.
Building on the brand’s heritage and nostalgia in Mexico, cultural, Bimbo’s USA content connected with Hispanics traditions making Bimbo’s part of these traditions.
Almost everyone has heard of Redbox, the DVD rental kiosk, but many consider it outdated compared to streaming. We needed an idea that showed Redbox was in front of trends, not behind them.
Idea:
ScreenPLAY: A live, interactive movie trivia game broadcast through Facebook. Hosted in the style of popular YouTube and Twitch streams, the show runs once a week and keeps millennial users consistently engaged with the brand.
Redbox